The Road to Dominate Local Search Engines with Geofencing

Do you want to know one of the most effective methods of refining your marketing strategies? It’s none other than using geofencing for local SEO. Geofencing utilizes a combination of technology like radio frequency identifiers and GPS.

The ultimate motive of this strategy is to build a virtual boundary around your brand’s location to boost the products or services you offer. A brand can use geofencing to market its target audience during different situations.

Geofencing is ideal while the audiences shop with the competitor brand, browse your offline and online store or prepare to avail your service. So are you eager to know more about geofencing marketing? Just keep reading the blog to learn about the road to dominating local search engine optimization with geofencing.

Table of Contents

The Basics of Dominating the Local Search Engines with Geofencing

Geofencing is a great marketing technique that enables a brand to advertise its services or products to potential clients in its geographic location.

How Does This Work?

So, as of now, you may realize what geofencing is. But do you know how this process works? A geofencing strategy functions by creating virtual boundaries around a particular location. This boundary will track potential customers who enter it with a mobile device.

When an individual enters the virtual boundary around your business location, the geofencing method will send a mobile ad or notification to that person’s phone about your products, store, or services. Isn’t it amazing?

Geofencing is basically a location-based marketing strategy that depends on other technologies like GPS, Wi-Fi, radio-frequency identification or RFID, and Bluetooth.

The 4 Significant Advantages of Geofencing Method

Can geofencing techniques really help a business dominate local engines? Yes, it can as there are multiple advantages of geofencing techniques your brand can enjoy. Let’s look at the 4 key advantages of geofencing techniques.

Promote Local Foot Traffic & Sales

The first notable advantage of the geofencing technique is its capacity to enhance Local search and refine optimization strategy. Geofencing offers a brand more opportunities to show up in local searches when the audience searches for relevant services or products in their area.

The outcomes? You can assist more local clients find out about your business and promote your sales and foot traffic.

Drive Enhanced Marketing Outcomes with Data-Driven Campaigns

Analytics is a core part of geofencing for local SEO. It works on data, offering your marketing team actionable data for your next campaign. The most amazing part of geofencing marketing is you can alter your campaigns on the go. Below are some factors you can assess with geofencing.

Views or ad impressions
Conversion zone visits

It Can Customise Audience Experience

Do you know the most significant advantage of geofencing? It enables you to utilize data to customize the user experience. The geofencing technique will offer you a detailed insight into the demographics of the local population. You can use this data to customize your messaging to reverberate with your target audience.

Make Marketing Inexpensive

The cost of marketing campaigns is a great concern among the brand. In such a context, geofencing is a savior, enabling cost-effective marketing campaigns. There is no need to spend money on advertising to individuals not from your brand’s location.

As a result, every rupee you spend for local search engine optimization is used only for potential customers. The cost-effectiveness will rise more if you add parameters like demographics.

The Types of Geofencing You Can Use For Your Business

Are you looking forward to using geofencing for your business? Then, it’s crucial to know what types of geofencing you can choose. Here are the 7 notable methods you can try.

Location Targeting:

When we think about geofencing, location targeting is the first method that appears in our minds. Also known as competitor targeting, this location-based digital marketing strategy includes targeting a particular location, especially the competitor’s.

For example, as an owner of a pet boutique, you develop geofencing around the locations that belong to your competitor to target their database. So when those clients are near your competitor’s store, they will see an ad related to similar products and services your brand offers. Doesn’t that sound great?

Event Targeting:

Event targeting is a geofencing method when you develop a geofence around a location where an event is going on. This geofence is only applicable for the time frame when the event is going on.

If you enter this fence during the event, you can get attached to the audience, whom you can remarket to for up to 30 days. The event targeting method is ideal for concerts, job fairs, industry events, etc.

Addressable Geofencing:

Another great geofencing technique for local SEO is addressable geofencing. It includes targeting people who work or live at a particular address. This option is great for B2B companies that wish to promote local business digital marketing.

For instance, an HVAC brand could have a list of addresses from earlier activities. They could utilize that list to target those individuals with promotional discounts for yearly maintenance.

Keyword Targeting:

As the name suggests, keyword targeting includes targeting potential clients based on the content they read across the different websites. It is a very effective method to target an audience with a keen interest in your industry.

For example, you are running a cabinet-supplying business. Hence, you need to target a list of keywords associated with kitchen remodeling. It will help you show relevant advertisements to audiences searching for topics associated with kitchen remodeling.

Category Contextual Targeting:

Category contextual targeting is when you use geofencing to target the audience based on the content they see online. You can target topics or types of information, and your ads will show to the audience seeing that content.

Website Retargeting:

Website retargeting is a type of geofencing for local SEO that offers ads to the audience who already visited your brand website. These ads are amazing to drive that audience to your physical store who showed an earlier interest in your business.

Geo-optimized Targeting:

To wrap up this list of geofencing strategies, let’s talk about geo-optimized targeting. This process includes reaching people in a certain geographic area based on city, state, zip code, or something similar.
Geo-optimized targeting can be a great choice for brands to create brand awareness by targeting a greater geographic area.

The Tips to Implement Geofencing into Your Marketing Strategies

Are you wondering how to implement geofencing into your marketing techniques? Leave worrying, as we are here to help you. To get started with geofencing, you only need an app and GPS coordinates. Then, follow these simple geofencing tips to dominate local search engines.

Your target audience is crucial for geofencing advertising. Hence, research well about who the audiences are, where they belong, what they want, etc. You can use social media and interact with your customers to know their pulse.
While using geofencing for search engine optimization can keep your geofencing boundary to a 4-5 minute radius. Making your boundary too big can result in promoting your brand to uninterested audiences.
Always focus on a CTA that is more specific and actionable. Use clear and catchy words to create a CTA to make the audience buy your products or services.
Use all the other marketing techniques like content targeting, context targeting, retargeting, dayparting, etc.

The 5 Amazing Examples of Geofencing Marketing

So, we have highlighted the crucial benefits and techniques of geofencing above. Now, it’s time to focus on some amazing examples of geofencing marketing. So, are you ready for a few successful geofencing marketing examples to motivate your campaigns? Here are the five to consider while thinking about location-based marketing strategies.

A Mexican fast food giant, Taco Bell, for geofencing marketing.
The History Channel, a famous television network, enhanced its brand awareness by joining hands with Foursquare, a mobile app to discover entertainment, local restaurants, museums, and more.
The Burger King’s Whopper Detour campaign is a perfect example of geofencing advertising.
Similar to thousands of famous brands, BMW also concentrates on geofencing as a marketing tool.
A famous apparel brand, the American Eagle, discovered success with geofencing marketing.

Winning it Up

So, these are all about geofencing marketing, its advantages, types, implementation methods, and its successful examples. Talk to our experts, and we will deliver tricks and tips to create a geofencing for local SEO that works for real.

You can contact SSMD Pte Ltd, online for expert help creating, launching, and managing your geofencing marketing campaign. SSMD Pte Ltd, is a trusted and popular name in the context of creating real-time and effective marketing strategies that will make your brand achieve the desired success. So, let your success be the noise, and make your brand shine digitally with us.